Companies Can Use a Research Technique Called ________ to Track

question 13

Multiple Choice

Companies can use a research technique called ________ to track social networks and other media to (1) take the pulse of public opinion and (2) identify opinion makers.

• A)cold calling
• B)sentiment analysis
• C)brand socialization
• D)location-based networking
• E)guerilla marketing

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Definitions:

Theoretical Diversity

The existence or inclusion of a variety of theories, perspectives, and ideas within a particular scientific discipline or field of study.

Personality Psychologist

A professional who studies patterns in thoughts, feelings, and behaviors that make a person unique, and how these patterns evolve over time and influence an individual's life.

Cognitive Psychologist

A professional who studies mental processes such as perception, memory, thought, and problem-solving to understand how people process and store information.

Developmental Psychologist

A developmental psychologist studies how people grow, change, and face challenges throughout their lifespan, from infancy to old age.