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In control-balance theory, the two types of deviance that are referred to are:
Hard Facts
Objective, concrete information that is not influenced by feelings or interpretations.
Competitive Advantage
The unique attributes or circumstances that enable a business to outperform its competitors.
Evidence-Based Management
An approach to management based on the conscious use of the best available evidence to make decisions.
Local Context
The specific environmental, cultural, economic, and legal conditions in a geographical area that influence business operations and strategy.
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