Which Statement About Primary and Secondary Data Is NOT True

question 10

Multiple Choice

Which statement about primary and secondary data is NOT true?

• A) Because primary data is gathered at its source, it is more reliable than secondary data.
• B) Business researchers often consult secondary data sources before primary data sources.
• C) Census data acquired from the Bureau of the Census is an example of secondary data.
• D) Most business researchers rely on both primary and secondary data.

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Definitions:

Types of media

Various forms of communication channels, including print media, broadcast media, digital media, and social media.

Public agencies

Government bodies responsible for implementing laws, policies, and providing services to the public in various sectors.

Media usage

The consumption of various forms of media, including digital and traditional, and analyzing patterns or impacts of this consumption.

Media relations

The practice of managing and guiding communications between an organization and the media to influence public perception.