Examlex
The Socratic Method requires that everyone involved be willing to admit his ignorance.
Brand Associations
The qualities, attributes, and experiences that consumers connect with a brand in their minds.
Brand Revitalization
The process of bringing new life to an existing brand through strategies aimed at improving its image, relevance, and competitiveness in the market.
BrandAsset Valuator
a strategic tool for assessing the strength and value of a brand based on dimensions such as differentiation, relevance, esteem, and knowledge.
Co-Branding
A marketing strategy where two or more brands collaborate to create a product or marketing campaign that leverages the equity of each brand.
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