The Founder of Modern Utilitarianism Was John Stuart Mill

question 63

True/False

The founder of modern utilitarianism was John Stuart Mill.

Understand the purpose and format of focus groups in communication research.

Recognize various research approaches and their characteristics, including quantitative and qualitative methods.

Identify the role of sample size in communication research and the implications of using different sizes.

Differentiate between the types of analysis used in communication research, e.g., critical, dramatistic, rhetorical, and content analysis.

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Definitions:

Limited Liability

A legal structure that protects business owners' personal assets from company debts and liabilities.

Competitive Business Conditions

The dynamic and challenging environment in which businesses operate, characterized by competition over customers, market share, and innovation.