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Cost Leadership Strategy
A generic business strategy that focuses on reducing expenses and, in turn, lowers product prices while targeting a broad array of market segments.
Reducing Expenses
Refers to actions taken by individuals or businesses to decrease their costs or spending in various areas to improve financial health or increase profitability.
Market Segments
Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar products.
Product Prices
The amount of money required to purchase a product, which can be influenced by factors like cost, demand, and competition.
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