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The differentiation stage of group development is marked by:
Selective Distribution
A distribution strategy where a company chooses a limited number of retail outlets in specific locations to sell its products, aiming to target specific markets or demographics effectively.
Exclusive Distribution
A distribution strategy where a supplier grants only one dealer or retailer the rights to sell its product within a specific geographical area.
Buzz Marketing
A marketing strategy that focuses on maximizing the word-of-mouth potential of a product or service, often through viral marketing tactics.
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