Some Data Were Collected About Consumer Loyalty Towards a (Relatively)

question 14

Multiple Choice

Some data were collected about consumer loyalty towards a (relatively) new brand of toilet roll - 'Wipe-It' (using a scale from 1 = I'd never go back to 10 = I will always purchase this brand) . The sample was 15,467 people. When looking at the distribution, a skew of 1.23 (SE = 0.65) was identified. The mean rating was 4.78. What is the z-score for the skew in this data?

• A) 1.89
• B) 0.53
• C) -3.92
• D) 3.36

---

Definitions:

Whistleblower

A person who exposes the misdeeds of others in organizations.

Ethical Standards

These are guidelines that dictate the conduct of individuals and organizations, based on principles of right and wrong.

Misdeeds

Wrongful or illegal acts.

Codes Of Ethics

Written guidelines that outline the expected ethical behavior and decision-making practices within an organization.