A Marketing Consultant Would Like to Analyse Whether an Advertisement

question 5

Multiple Choice

A marketing consultant would like to analyse whether an advertisement is recalled or not by a group of consumers, predicted by the number of hours of television they watch. He has received various pieces of advice from colleagues. Which should he listen to?

• A) Logistic regression is not suitable with this predictor variable.
• B) Logistic regression is not suitable as the dependent variable only has two categories.
• C) Logistic regression is not suitable as only one predictor variable is postulated.
• D) Logistic regression is perfectly acceptable for this model.

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Definitions:

Bisphenol A (BPA)

A chemical compound used in manufacturing certain types of plastic and resin, including some food containers and water bottles, known for potential health risks related to hormone disruption.

Modern Environmental Movement

Beginning in the 1960s, the second major stage of the environmental movement; focused on the environmental consequences of new technologies, oil exploration, chemical production, and nuclear power plants.

Conservation Era

A period in US history, notably the early 20th century, focused on the conservation and responsible management of natural resources.

Environmental Racism

The practice of placing environmentally hazardous sites, such as toxic waste facilities, near minority or lower-income communities.