If the Example Above Was Developed to Incorporate Gender, Athletic

question 24

Multiple Choice

If the example above was developed to incorporate gender, athletic status and whether they were inspired by the London Olympics, how many main effects and interactions would exist?

• A) 5
• B) 6
• C) 7
• D) 8

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Definitions:

Licensing

A business arrangement where one company gives another company permission to manufacture its product for a specified payment.

Brand Name

The name given to a product or service by a company, which is used to identify and distinguish it from competitors' products or services.

Licensing

A business arrangement where one party (the licensor) allows another (the licensee) to use its intellectual property, brand, or technology in exchange for a fee or royalty.

Global Market Entry

Strategies and methods used by companies to start doing business in new international markets.