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Smith, a computer programmer with Computer Company, was approached by its largest competitor and asked whether he would like to join it as its head of research. It was made clear that the job was dependent on his bringing with him Computer Company's secret research data. Smith accepted and resigned from Computer Company.
Establishing the Market
The process of defining and understanding the potential audience for a product or service, including their needs and how best to reach them.
Market Acceptance
The degree to which a new product or service is positively received and adopted by its intended market or audience.
Innovators
Individuals or organizations that are first to explore and adopt new ideas, technologies, or practices, often leading the way in developments or trends.
Pioneer Products
The first offerings brought to the market in a specific category, often opening new consumer demand or creating a new industry.
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