Defection Describes Customers Who Stop Buying from a Company and Transfer

question 27

True/False

Defection describes customers who stop buying from a company and transfer their brand affinity to another supplier.

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Definitions:

Plasmids

Circular DNA molecules separate from the chromosomal DNA, often found in bacteria, that can replicate independently and carry genes beneficial for survival.

Chromatids

The two filamentous structures, split longitudinally from a chromosome during cellular division, each embodying a DNA double helix.

Capsids

Capsids are the protein shells that enclose the genetic material of viruses, providing protection and aiding in the transmission of the viral genome between hosts.

Peptidoglycan

A sophisticated polymer located in bacterial cell walls, offering shape and structural integrity.