Give an Example of a Psychographic Segmentation Variable

question 33

Essay

Give an example of a psychographic segmentation variable.

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Definitions:

Social Needs

Human requirements for belonging, affection, acceptance, and friendship.

Emotional Support

Assistance provided by acting through empathy, concern, encouragement, and caring to help someone cope with their emotional or psychological struggles.

Hawthorne Studies

A series of studies conducted in the early 20th century that explored the effects of the work environment on employee productivity and morale.

Self-Awareness

The conscious knowledge of one’s own character, feelings, motives, and desires, being aware of oneself as an individual.