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James and Shannon both graduated from college with a high GPA and a good résumé in the field of accounting.A year after graduation,James was working as a waiter,and Shannon was working at an accounting firm that her father's best friend headed.Shannon most likely got this job because:
Secondary Data Collection
The process of gathering existing data that was collected by someone else for a purpose other than the current research need.
Database Search
The process of querying a database to retrieve specific information or records based on certain criteria.
Secondary Research
Secondary Research involves the analysis and interpretation of existing information gathered from previously conducted studies and publicly available data, rather than original data collection.
Test Market
A geographic region or demographic group used to gauge the potential success of a product or service in the larger market by observing its performance in a controlled setting.
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