In a Diversified Company,the Competitive Advantage Potential of Cross-Business Strategic

question 90

Multiple Choice

In a diversified company,the competitive advantage potential of cross-business strategic fit is greater when

• A)the business lineup includes a number of cash cows.
• B)valuable opportunities exist to transfer skills,technology,or intellectual capital from one business to another,combine the performance of related activities,or share the use of a well-respected brand name across multiple products or service categories.
• C)the strategy maps of the various business units converge.
• D)businesses included in the corporate portfolio compete in fast-growing industries.
• E)competition is less intense and driving forces are relatively weak.

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Definitions:

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A collection of commonly followed accounting rules and standards for financial reporting, used primarily in the United States.

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