The Advantages of Using a Licensing Strategy to Participate in Foreign

question 10

Multiple Choice

The advantages of using a licensing strategy to participate in foreign markets include

• A)being especially well suited to the use of cross-market subsidization.
• B)being able to charge lower prices than rivals.
• C)enabling a company to achieve competitive advantage quickly and easily.
• D)being able to leverage the company's technical know-how or patents without committing significant additional resources to markets that are unfamiliar,politically volatile,economically uncertain,or otherwise risky.
• E)being able to achieve higher product quality and better product performance than with an export strategy.

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Definitions:

CBC

Complete Blood Count, a blood test that measures red cells, white cells, and platelets in the blood.

Red Bone Marrow

Red bone marrow is a soft tissue inside bones that is responsible for producing red blood cells, white blood cells, and platelets.

Rh Factor

A protein found on the surface of red blood cells, significant in determining blood compatibility and risk factors in pregnancy.

Immunogenic Responses

The reaction of the immune system to a foreign substance, leading to the production of antibodies or cell-mediated immunity.