The Payoff of Good Scouting Reports on Rivals Is Improved

question 39

Multiple Choice

The payoff of good scouting reports on rivals is improved ability to

• A)predict what strategic moves rivals are likely to make next,thereby allowing a company to prepare defensive countermoves and develop strategies to exploit rivals' missteps.
• B)determine which rivals are in the best strategic group.
• C)figure out how many key success factors a rival has.
• D)determine whether a rival is gaining or losing market share,whether rivals are increasing or decreasing R&D spending,and what new marketing promotions are in the works.
• E)determine whether a rival has the best strategy and is the industry leader.

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Definitions:

Problem Recognition

The initial step in the buying process, where a consumer identifies a need or problem that requires a solution.

Information Search

The process by which consumers gather details about products, services, and other relevant information to make an informed purchase decision.

Vendor Ratings

Refers to evaluations or assessments of a vendor's performance, quality, reliability, and value by customers or industry analysts.

Derived Demand

The demand for a good or service that arises from the demand for another good or service, as seen in supply chain relationships.