Once a Company Has Invested Time and Money Developing a Unique

question 65

Multiple Choice

Once a company has invested time and money developing a unique new product, in order to recoup some of the high R&D costs, they will likely use a:

• A) skimming pricing strategy.
• B) penetration pricing strategy.
• C) sliding-down-the-demand-curve pricing strategy.
• D) discount pricing strategy.

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