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________ monitor customers' behavior while they are on a site, giving Web-based businesses the information they need to make their Web sites and their online ________ efforts more effective.
Censoring Dissent
The act of suppressing opinions that are contrary to those of the majority or in power, often seen in political, social, or cultural contexts.
Group Polarization
The phenomenon where the attitude of a group becomes more extreme than the initial attitude of its members following group discussions.
Outgroups
Groups of people not belonging to the main or dominant group, often perceived as different or outside the main group.
Group Polarization
The tendency for a group to make decisions that are more extreme than the initial inclination of its members, often observed following group discussions.
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