A Process in Which Computer Software That Uses Statistical Analysis

question 3

Multiple Choice

A process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customers' behavior is know as:

• A) guerilla marketing.
• B) data mining.
• C) individualized marketing.
• D) total quality management.

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Definitions:

Conflict of Interest

A situation where an individual's or group's personal interests could potentially interfere with the ability to make impartial or ethical decisions in their professional role.

Leadership Qualities

Leadership qualities encompass the attributes and characteristics that make an individual effective at guiding, influencing, and managing others, including integrity, decisiveness, empathy, and resilience.

Ethical Compass

A guiding principle that helps individuals and organizations make decisions based on moral values and ethical standards.

Insurance

A contract represented by a policy in which an individual or entity receives financial protection against losses from an insurer.