Most Businesses Are Finding Technology Provides Efficiency in Providing a Wide

question 28

True/False

Most businesses are finding technology provides efficiency in providing a wide array of services to their customers.

---

Definitions:

Consumers' Interests

The preferences and priorities of individuals in the marketplace, particularly relating to the types of goods and services they seek to purchase.

Competitive Parity Budgeting

A budgeting method where a company's advertising budget is set to match competitors' outlays to prevent market share loss.

Market Share

The segment of a market that is under the influence of a specific company or product.

Integrated Communication Program

A strategy that combines all forms of communication, such as advertising, public relations, and social media, to provide a consistent message across all platforms.