When Describing Their Products and Services in Their Business Plans

question 150

True/False

When describing their products and services in their business plans, entrepreneurs must remember that customers buy the benefits from products and services, not the features.

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Definitions:

Biomedical Explanations

Biomedical explanations provide a rationale for physical and psychological conditions based on biological factors, such as genetic predispositions, biochemical imbalances, and physiological abnormalities.

Mentally Disordered

A term referring to individuals who experience significant deviations from typical cognitive, emotional, or behavioral patterns, often requiring clinical intervention.

Behavior Therapists

are mental health professionals who utilize principles of behaviorism to treat psychological disorders and challenges by altering unhealthy behaviors.

Psychoanalytically Oriented

A method in psychology that focuses on understanding human behavior, thoughts, and emotions in terms of unconscious processes as originally proposed by Freud.