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Innovation must be a constant process because most ideas do not work and most innovations fail.
Sigmund Freud
An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.
Prefrontal Lobotomy
A surgical procedure once used to treat mental disorders, involving the removal or severing of connections in the brain's prefrontal lobe.
Graduated Exposure
A therapeutic technique used to treat phobias and anxiety disorders, involving gradual exposure to the feared object or context without any danger, to help overcome the fear.
Systematic Desensitization
A behavioral therapy technique used to reduce phobic responses or anxiety through gradual exposure to the feared object or situation, combined with relaxation exercises.
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