Examlex
A direct labor cost variance may be broken down into a controllable variance and a volume variance.
Brand Extension
A strategy where a company uses an existing brand name to launch a product in a different category, leveraging the brand's equity to enter new markets.
New Market Segment
Identifying and targeting a previously unrecognized or newly created portion of the market characterized by distinct needs, preferences, or demographic profiles.
Product Class
A category of products that serve a similar function or are targeted towards a similar consumer base, often competing within the same market.
Brand Dilution
The weakening of a brand's power or credibility, often caused by overextension of the brand name or excessively broad product offerings.
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