Receivers in Communication See and Hear Based on Their Needs

question 87

Multiple Choice

Receivers in communication see and hear based on their needs, motivations, experience, background, and other personal characteristics. This is called ________.

• A) communication apprehension
• B) filtering
• C) selective perception
• D) emotional block
• E) information overload

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Definitions:

Basic Economic Theory

Fundamental principles of economics that explore how resources are allocated, goods and services are distributed, and wealth is created and transferred.

Reference Point

The point from which an individual makes a consumption decision.

Past Consumption

refers to the total amount of goods and services consumed in previous time periods, influencing current and future economic decisions.

Market Experience

The accumulation of knowledge, customer feedback, and operational insights that a company gains through its activities in a particular market.