Which of the Following Is Not a Barrier to Effective

question 12

Multiple Choice

Which of the following is not a barrier to effective communication?

• A) filtering
• B) silence
• C) selective perception
• D) information overload
• E) the grapevine

---

Definitions:

Cost Per Contact

A metric that measures the average expense incurred by a company to make a single contact with a potential or current customer, often used in marketing and advertising.

Personal Selling

A sales method involving direct interaction between salespeople and individual customers to persuade the customer to make a purchase.

Advertising

The act of promoting products, services, or brands through various media channels to inform, attract and engage potential customers.

Personal Selling

A direct marketing approach involving face-to-face interaction between a salesperson and a potential customer to persuade them to make a purchase.