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The Degree to Which Members of the Group Are Similar

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The degree to which members of the group are similar to, or different from, one another is considered as diversity.


Definitions:

Differentiating

Differentiating involves making a product or service stand out from its competitors, through unique features, branding, or quality.

Competitive Advantages

Unique attributes or capabilities a company possesses that allow it to outperform its competitors.

Market Opportunities

Potential areas where a company can invest in product development, marketing, or expansion to meet emerging customer needs or demands.

Strength/Attractiveness Matrix

A strategic tool used to analyze a company's product portfolio based on the relative strength of the products and the attractiveness of the markets.

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