Examlex
The first ethical yardstick is utilitarianism, in which decisions are made solely on the basis of their outcomes, ideally to provide the greatest good for the greatest number.
Netnography Research
A qualitative research methodology that examines online communities and cultures to gather insights.
Ethnographic Research
A method of studying cultures and communities through direct observation, participant observation, and qualitative interviews.
Computer-Mediated Communications
The exchange of messages between individuals or groups using digital platforms, including email, messaging apps, and social networks.
Propensity Models
Statistical models and algorithms used to predict the likelihood that individuals will exhibit certain behaviors or preferences.
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Q93: The industries of advertising and media have