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At first, the disputing parties resist your offer to help create a win-win situation for both groups. They are each highly focused on their demands in the negotiation, otherwise known as their ________.
Push Strategy
Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.
Pulsing Advertising Schedule
A strategy that involves intermittent bursts of advertising, combined with periods of either no advertising or reduced efforts.
Screen Out Messages
The process of filtering and ignoring irrelevant or unnecessary information, especially in the context of media consumption or advertising.
Reminder Advertising
A marketing strategy employed to keep a brand or product in the public's mind, reminding previous and potential customers of its existence.
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