Examlex
Any incompatibility between two or more attitudes or between behaviour and attitudes results in ________.
BrandAsset Valuator
A strategic tool for measuring a brand’s power and value, based on differentiation, relevance, esteem, and knowledge.
Brand Equity
The value the firm derives from consumers’ positive perception of its products.
Brand Loyalty
The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.
Brand Image
The unique set of associations target customers or stakeholders make with a brand.
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