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An Advertising Executive Wanted to Know Whether a New Ad

question 45

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An advertising executive wanted to know whether a new ad campaign designed to deter children from smoking was working.After seeing the ads,a randomly selected sample of 36 teenagers rated what they thought of smoking on a -5 (it's terrible) to +5 (it's fantastic) .The mean rating for the sample was 0.70.The population mean is 0,with a population standard deviation of 2.00.What is the probability of obtaining a sample mean of 0.70 or lower (more negative) ?


Definitions:

PAIBOC Analysis

A strategic communication framework focusing on Purpose, Audience, Information, Benefits, Objections, and Context used for planning messages.

Conversation

An informal talk involving two or more people, where ideas and sentiments are exchanged.

Summarizing Document

The process of concisely presenting the main points and essential information from a document.

Supporting Details

Additional information provided to back up, clarify, or explain the main idea.

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