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An advertising executive wanted to know whether a new ad campaign designed to deter children from smoking was working.After seeing the ads,a randomly selected sample of 36 teenagers rated what they thought of smoking on a -5 (it's terrible) to +5 (it's fantastic) .The mean rating for the sample was 0.70.The population mean is 0,with a population standard deviation of 2.00.What is the probability of obtaining a sample mean of 0.70 or lower (more negative) ?
Expected Return
The weighted average of all possible returns from an investment, factoring in the probabilities of each outcome.
Firm-characteristic Variables
Factors specific to a company that can influence its stock price, such as size, earnings, and debt levels.
Risk Premiums
The additional return that an investor expects to receive for taking on additional risk.
Fama And French
Fama and French are economists Eugene Fama and Kenneth French, known for their work on asset pricing models, including the three-factor model that considers market, size, and value factors in portfolio returns.
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