Bypassing Regular Sales Channels in Favor of Internet Retailing Can

question 44

Multiple Choice

Bypassing regular sales channels in favor of Internet retailing can have strong appeal if it

• A) raises distribution costs and ignores channel conflicts.
• B) provides a relative cost disadvantage over rivals.
• C) offers lower margins resulting in higher selling prices to end users.
• D) includes partnering rather than competing with existing distributors.
• E) All of these.

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