A Hit-And-Run or Guerrilla Warfare Type Offensive Strategies Involve

question 22

Multiple Choice

A hit-and-run or guerrilla warfare type offensive strategies involve

• A) random offensive attacks used by a market leader to steal customers away from unsuspecting smaller rivals.
• B) undertaking surprise moves to secure an advantageous position in a fast-growing and profitable market segment;usually the guerrilla signals rivals that it will use deep price cuts to defend its newly won position.
• C) work best if the guerrilla is the industry's low-cost leader.
• D) pitting a small company's own competitive strengths head-on against the strengths of much larger rivals.
• E) unexpected attacks (usually by a small competitor)to grab sales and market share from complacent or distracted rivals.

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