In Which of the Following Circumstances Is a Strategy to Be

question 3

Multiple Choice

In which of the following circumstances is a strategy to be the industry's overall low-cost provider not particularly well matched to the market situation?

• A) When the offerings of rival firms are essentially identical,standardized,commodity-like products
• B) When there are few ways to achieve differentiation that have value to buyers
• C) When price competition is especially vigorous
• D) When buyers have widely varying needs and special requirements and when the cost of switching purchases from one seller to another are relatively high
• E) When industry newcomers use introductory prices to build a customer base