In Which One of the Following Market Circumstances Is a Broad

question 62

Multiple Choice

In which one of the following market circumstances is a broad differentiation strategy generally not well suited?

• A)When buyer needs and preferences are diverse
• B)When few rivals are pursuing a similar differentiation approach
• C)When buyers are homogeneous in their needs and preferences,and are generally satisfied with standardized product
• D)When there are many ways to differentiate the product or service and many buyers perceive these differences as having value
• E)When technological change is fast-paced and competition revolves around rapidly evolving product features

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Definitions:

Narcissism

A personality trait characterized by an inflated sense of self-importance, deep need for excessive attention and admiration, troubled relationships, and a lack of empathy for others.

Self-centred

A personality trait that involves prioritizing one's own needs and interests over those of others.

Freudian Perspective

This perspective, based on the theories of Sigmund Freud, emphasizes the importance of the unconscious mind, sexual and aggressive instincts, and early childhood experiences.

Psychodynamic Theories

A group of theories originated by Sigmund Freud that emphasize the influence of the unconscious mind on behavior.