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In evaluating proposed or existing strategies managers should
Profit-maximizing
In economics, this refers to the process by which a firm determines the price and output level that returns the greatest profit.
Profit
is the financial gain realized when the revenue generated from business activities exceeds the expenses, costs, and taxes needed to sustain the activity.
Breaks Even
The point at which total costs and total revenue are equal, leading to no net loss or gain for a business.
P = ATC
P = ATC denotes the point where the price is equal to the average total cost, indicating a break-even point for a firm in the short run.
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