Once a Company Has Diversified into a Collection of Related

question 32

Multiple Choice

Once a company has diversified into a collection of related or unrelated businesses and concludes that some strategy adjustments are needed,which one of the following is not one of the main strategy options that a company can pursue?

• A)Stick closely with the existing business lineup.
• B)Restructure the company's business lineup.
• C)Craft new initiatives to build or enhance the company's reputation.
• D)Divest some businesses and retrench to a narrower diversification base.
• E)Broaden the diversification base.

Distinguish between qualitative and quantitative data analysis challenges within marketing research.

Describe passive data collection methods and their application in mobile marketing research.

Grasp the importance and methods of presenting data visually, like data visualization and heat mapping.

Recognize the ethical considerations and standards in marketing research, including privacy, bias, and ethical dilemmas that researchers face.

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Definitions:

Algorithm

A step-by-step procedure or set of rules designed to solve a problem or perform a specific task.

Heuristic

A problem-solving approach that employs a practical method or various shortcuts to produce solutions that are not guaranteed to be optimal, but sufficient for the immediate goals.

Information Retrieval

The process of obtaining relevant information from a collection of resources in response to a specific query or need.

Hill-climbing

A mathematical optimization technique that involves iterative progress toward a solution or goal by incrementally improving from the current state.