A Blue Ocean Type of Offensive Strategy

question 56

Multiple Choice

A blue ocean type of offensive strategy

• A)refers to initiatives by a market leader to steal customers away from unsuspecting smaller rivals.
• B)involves a preemptive strike to secure an advantageous position in a fast-growing market segment.
• C)entails attacking rivals head-on with deep price discounts and continuous product innovation.
• D)involves abandoning efforts to beat out competitors in existing markets and,instead,inventing a new industry or new market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand.
• E)involves the use of surprise hit-and-run guerrilla tactics to harass money-losing rivals and drive them into bankruptcy.