Successful Differentiation Allows a Firm to

question 17

Multiple Choice

Successful differentiation allows a firm to

• A)command the largest market share in the industry.
• B)set the industry ceiling on price.
• C)avoid being overly concerned about whether entry barriers into the industry are high or low.
• D)command a premium price for its product and/or increase unit sales and/or gain buyer loyalty to its brand.
• E)take sales and market share away from rivals by undercutting them on price.

Understand the role of fairness in organizational behavior and job satisfaction.

Identify the components and effects of organizational citizenship behavior.

Understand the concepts of affective events theory and equity theory and their implications on job satisfaction.

Recognize the stages in the progression of withdrawal in response to job dissatisfaction.

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Definitions:

Ethylene

Gaseous plant hormone that participates in germination, abscission, ripening, and stress responses.

Hormone

Chemical messengers produced by glands in the body that are transported in the bloodstream to target organs or tissues, where they exert their effects.

Water Soluble

Capable of being dissolved in water.

Short-day Plants

Plants that flower only when the daylight duration is less than a critical length, indicating that they are photoperiod sensitive.