Successful Differentiation Allows a Firm to

question 17

Multiple Choice

Successful differentiation allows a firm to

• A)command the largest market share in the industry.
• B)set the industry ceiling on price.
• C)avoid being overly concerned about whether entry barriers into the industry are high or low.
• D)command a premium price for its product and/or increase unit sales and/or gain buyer loyalty to its brand.
• E)take sales and market share away from rivals by undercutting them on price.