The Most Appealing Approaches to Differentiation Are Those That

question 38

Multiple Choice

The most appealing approaches to differentiation are those that

• A)are the most costly to incorporate.
• B)match the differentiating features offered by rivals in the industry.
• C)can be made even more attractive to buyers via clever advertising.
• D)appeal to the most affluent consumers.
• E)are hard or expensive for rivals to duplicate and have considerable buyer appeal.

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Definitions:

Conscious Experiences

The felt aspect of being aware of internal or external existence, encompassing thoughts, feelings, and perceptions.

Blindsight

The ability of a person with a lesion in the visual cortex to reach toward or correctly “guess” about objects in the visual field even though the person reports seeing nothing.

Automatization

The process through which tasks become automatic via repeated practice, requiring less conscious thought and effort.

Unconscious

The part of the mind not in current awareness but that influences feelings, thoughts, and behaviors.