Examlex
A competitive strategy of striving to be the low-cost provider is particularly attractive when
Event-related Potentials
Measured brain responses that are the direct result of a specific sensory, cognitive, or motor event.
ERPs
Event-Related Potentials, a measured brain response that is the direct result of a specific sensory, cognitive, or motor event.
EEG
Electroencephalography, a non-invasive method to record electrical activity of the brain via electrodes placed on the scalp.
Brain-behavior Research
The study of how brain function and structure affect behavior, including cognitive processes and emotional responses.
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