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Suppose the only two goods that Charlie consumes are wine and cheese. When wine sells for $10 a bottle and cheese sell for $10 a pound, he buys 6 bottles of wine and 4 pounds of cheese - spending his entire income of $100. One day the price of wine falls to $5 a bottle and the price of cheese increases to $20 a pound, while his income does not change. The bundle of wine and cheese that he purchased at the old prices now costs
Touchpoints
Refers to the various points of interaction between a brand and its customers, across different channels and moments in the customer journey.
Normative Stakeholder
An entity or individual that affects or is affected by an organization's actions, based on normative (ethical or moral) standards and expectations.
Functional Stakeholder
An individual or group that has an interest in a company's operations, products, or services due to their functional role or needs.
Functional Stakeholder
An individual or group that has a specific, practical interest or role in a project or business.
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