A Sales Message from an Auto Retailer Includes This Statement

question 40

Multiple Choice

A sales message from an auto retailer includes this statement: All 2012 models include Bluetooth connectivity, MP3/USB input, heated front seats, and steering wheel-mounted audio controls. This is an example of a technique often used to get attention in sales messages. What is the technique called?

• A)offer a testimonial
• B)point out product features
• C)offer facts
• D)make a startling statement

Analyze the financial viability of capital investment proposals through net present value analysis.

Understand the benefits and challenges of international business.

Identify the effects of economic, political, and sociocultural factors on international business operations.

Evaluate the impact of global operations on a company's competitiveness.

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Definitions:

Hawthorne Studies

A series of influential research projects that examined the effects of work environment conditions on employee productivity and morale in the 1920s and 1930s.

Empirical Support

Evidence-based confirmation or validation for a theory, hypothesis, or method, usually derived from observation or experiment.

Research Design

The overall strategy chosen to integrate the different components of the study in a coherent and logical way, thereby ensuring you will effectively address the research problem.

Quantitative Approach

refers to a research or analysis method that focuses on quantifying patterns, behaviors, or phenomena using statistical, mathematical, or numerical data.