According to Your Text, Critics of Advertising

question 52

Multiple Choice

According to your text, critics of advertising

• A) argue that it lowers consumer prices-and thus results in "less than satisfactory" profits for firms.
• B) often overrate the positive effect that monopolistic competition can have on the economy.
• C) who think that a lot of advertising is annoying simply don't know what they're talking about.
• D) claim that firms use clever ads to persuade consumers to buy whatever the firms want to sell.
• E) base their evaluation on fears that advertising increases economies of scale.

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Definitions:

Partial Reinforcement

A conditioning schedule where responses are only occasionally reinforced, making the learned behavior more resistant to extinction.

Punishment

A concept in behavior psychology that involves the introduction of an unpleasant stimulus or the removal of a pleasant one following an undesired behavior, with the intention of decreasing that behavior.

Designated Driver

A person appointed to abstain from alcohol and drive others safely who have been drinking.

Avoidance Learning

Learning to avoid events or conditions associated with aversive consequences or phobias.