Which of the Following Is NOT a Trend Affecting Marketing

question 130

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the area of Channels and Logistics?

• A) Growth of Internet selling.
• B) More logistics outsourcing.
• C) Less attention to distribution service.
• D) More vertical marketing systems.
• E) Growth of mass-merchandising.

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Definitions:

Top Management

The highest level of managers in an organization, responsible for setting strategies, objectives, and policies.

Managerial Values

The core beliefs and principles that guide decision-making and leadership practices of managers.

Corporations Dominate

A term referring to the major influence and control larger corporations have over a market or industry, often minimizing the impact of smaller companies.

Core Values

Fundamental beliefs or guiding principles that dictate behavior and can help people understand the difference between right and wrong.