In a Marketing Plan, Which of the Following Would Not

question 71

Multiple Choice

In a marketing plan, which of the following would not be included in the Promotion area?

• A) Advertising.
• B) Packaging.
• C) Personal selling.
• D) Sales promotion.
• E) Publicity.

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Definitions:

Public Service Announcement

A message broadcast on television, radio, or online intended to inform the public about a topic of public interest without commercial benefit.

Internal Marketing

The strategy of treating employees as internal customers to align them with the company's goals, thus improving service delivery and customer satisfaction.

Service Experience

The subjective perception and evaluation by a customer of the service delivered by a company or an organization.

Performance

A measurement of how efficiently and effectively a person, system, or machine operates to meet its goals.