Consumer Satisfaction

question 114

Multiple Choice

Consumer satisfaction:

• A) is a highly reliable standard for evaluating macro-marketing effectiveness.
• B) is easy to measure because it is a highly personal concept.
• C) is the objective of all macro-marketing systems.
• D) depends on consumers' level of expectation.
• E) None of these alternatives is correct.

---

Definitions:

Cooperation

The act of working together towards a common goal or interest, often leading to mutual benefit and achievements that might not be possible individually.

Darwin

Charles Darwin, a British naturalist known for his contributions to the science of evolution, particularly the theory of natural selection.

Technological Determinism

The theory that technology shapes societal structure, values, and cultural development in a deterministic manner.

Human Society

An organized group of people living together in an ordered community with shared laws, traditions, and values.