Which of the Following Is NOT a Trend Affecting Marketing

question 96

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the area of Sales Promotion?

• A) Database-directed promotion.
• B) More event sponsorships.
• C) Fewer customer loyalty programs.
• D) More product placement.
• E) Point-of-purchase promotion.

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Definitions:

Social Welfare Policy

Regulations, laws, and guidelines designed to improve the well-being of the population, especially the most vulnerable.

Laws And Regulations

The body of rules, statutes, and guidelines enacted by legislative bodies or regulatory agencies governing behavior, activities, and standards in a society or industry.

Social Programs

Government or private initiatives designed to promote social welfare and improve living conditions for individuals and communities, often focusing on health, education, and income support.

General Systems Theory

An interdisciplinary study of systems as they relate to one another within a larger, more complex system.