The Best Way to Improve the Operation of Our MACRO-Marketing

question 175

Multiple Choice

The best way to improve the operation of our MACRO-marketing system-given the current objectives of our society-is:

• A) to encourage marketing managers to produce only what they feel is good for consumers.
• B) to eliminate intermediaries.
• C) to do better marketing strategy planning and implementation.
• D) to spend more on advertising.
• E) to move toward a command economy.

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Definitions:

MEO

Medium Earth Orbit, a term used in satellite communications to describe the orbit of satellites located approximately 2,000 to 35,786 kilometers above the earth's surface.

GPS System

Global Positioning System, a satellite-based navigation system used to determine the precise location of an object or person on Earth.

GEO

Geostationary Earth Orbit, a type of orbit around the Earth that allows satellites to appear stationary relative to a position on the Earth.

LEO

Low Earth Orbit, an orbit around Earth with an altitude between 160 kilometers and 2,000 kilometers, used for communication satellites.