Regarding the Roles of Marketers and Consumers in Improving the Macro-Marketing

question 151

Multiple Choice

Regarding the roles of marketers and consumers in improving the macro-marketing system:

• A) Marketing managers should not be expected to improve and extend the range of goods and services they make available.
• B) The decisions that marketing managers make always increase the choices available to consumers.
• C) Consumer-citizens have the responsibility to vote for laws that place constraints on businesses, if those businesses harm the ecological system or make excessive demands on scarce resources.
• D) Marketers and consumers should decide in advance what products will be produced so as not to waste scarce resources.
• E) None of these alternatives is correct.

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Definitions:

Laboratory

A facility that provides controlled conditions where scientific or technological research, experiments, and measurement may be performed.

William James

An American philosopher and psychologist, often referred to as the "Father of American psychology," known for his work in pragmatism and functional psychology.

Functionalist

Pertains to a perspective in sociology and psychology that emphasizes the importance of the roles that elements of society or cognition serve.

Psychology

The scientific study of the mind and behavior, examining how individuals think, feel, and act both as individuals and within groups.